Surveys & Forms

Know What They Did. Understand Why.

Purchase data explains the transaction. It has never once explained a decision.

The answer to "why" only exists in one place

No amount of behavioural analysis reconstructs why someone stopped coming. Asking them is not a soft alternative to data; it's the only source of that information.

Feedback that belongs to a person, not a spreadsheet

A response is attached to the customer who gave it. You see the detractor's spend history and the promoter's loyalty tier, not an anonymous average.

Ask in the message they already open

The digital receipt reaches nearly every customer, minutes after the visit. Response rates depend on timing far more than on question design.

Sentiment sits beside value

NPS on the profile means you can tell the difference between an unhappy occasional buyer and an unhappy customer worth thousands a year. Only one of those needs a call.

Two tools, two jobs

Forms capture the details you need on record. Surveys capture what customers think. Using the right one is why people finish them.

Feedback becomes a targetable group

Promoters are your referral audience. Detractors are your recovery list. Both are just customers you now know something extra about.

Learn things purchase history can't hold

Preferences, intentions, reasons, things they wanted and didn't find. All invisible in transaction data, all available for the asking.

One customer picture, not another silo

Standalone survey tools produce reports nobody connects to anything. Here the answer strengthens the profile it came from.

Every retailer measures what customers did last quarter. Very few can tell you why and that's the part that changes next quarter.

Decide What You Need to Know

Build a form when you need specific customer details, or a survey when you want their view; how the visit went, what they'd change, whether they'd recommend you.

Ask While It's Fresh

Place the question inside the digital receipt that arrives right after the purchase. Minutes later, not a month later when the memory has gone.

Let Them Answer Easily

A rating, a score, a short response. Keep the ask simple and more customers are likely to complete it.

Connect It to the Person

Responses stay with the customer who gave them, so an NPS score sits alongside their spend, loyalty tier and everything else you know about them.

Act on What You Hear

Promoters, detractors and the reasons behind both become something you can target, reward or fix.

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Ask Them Yourself

Put a question inside the receipt and get an answer minutes after the visit, straight onto the customer's profile. See their feedback sitting alongside what they spent right where you can use it.

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Stop Guessing. Start Listening.

Tell us the customer question your data has never been able to answer. We'll show you how to ask it and where the answer goes.

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Surveys & Forms