Every recommendation is generated from that individual's own buying history. Two customers who bought the same item can and should see different suggestions.
Every recommendation is generated from that individual's own buying history. Two customers who bought the same item can and should see different suggestions.
Shoppers rarely announce what they're after next. Customers with similar patterns reveal it on their behalf, surfacing products this person would plausibly want but hasn't discovered.
Knowing which products people genuinely buy together turns the complementary suggestion from a merchandising hunch into something grounded in actual baskets.
Individual history, similar-shopper behaviour and product pairing working together is what separates a real recommendation from "customers also bought."
The one message nearly every customer opens currently ends the transaction. Product Recommendations gives it something to do; discovery, cross-sell, another visit with no extra send and no attention to win.
Minutes after purchase, your brand has more of a customer's attention than any campaign will earn that month. That's precisely when the suggestion lands.
Recommendations draw on the same customer picture behind Customer 360, so what you suggest reflects the whole relationship rather than one transaction in isolation.
Each purchase adds to what you know about that shopper. The recommendations improve because the customer keeps telling you more.
Retail, D2C & Restaurant Brands Worldwide
Their own history, shoppers with similar habits and what people buy together, resolving into one product worth suggesting. Watch it land on a receipt minutes after the purchase that shaped it.