AI Target Discovery finds the buying patterns behind your highest-value customers, while clusters bring natural groups in your data to the surface. You're no longer limited to the audiences you already know to ask for. This is AI customer segmentation platform territory: patterns your team would never think to build a rule for, surfaced automatically.
Build groups around purchases, stores, receipts, loyalty activity, coupon behaviour and category affinity. Use what customers have actually done, rather than making assumptions about who they are.
Keep adding conditions until you reach the group you actually want. Not just "women 25–34," but shoppers who bought denim twice at your flagship store and haven't returned since spring.
Funnel tracking shows movement from New to Champions and where that journey breaks down. Predictive segmentation helps you identify likely behaviour, so you can act before a customer is gone.
Discount sensitivity can help shape your audience, not just describe it. Give incentives to customers who need them, and use a different approach for those who don't.
Every group is one step from live across WhatsApp, RCS, SMS, email and push, into loyalty and coupons, and synced to Meta and Google Ads. Nothing to export, nothing to hand over.
Scheduled reports with AI-generated commentary explain how each group performed, and XIO answers the follow-up question in plain language, without a trip through the dashboards.
Retail, D2C & Restaurant Brands Worldwide
Stack conditions until an audience of twenty thousand becomes the exact group worth a campaign. Then watch AI Target Discovery surface the groups nobody thought to look for.
