Customer 360

Customer 360

What a Retail Customer 360 Platform
Knows Beyond a Name
Most systems tell you what a customer bought. This one tells your team what to do about it.
Get a Single Customer View of Every Purchase

Not one receipt: the full history. What they buy, how often they return, what they've never touched, and how their spend is trending.

40+ Customer Attributes on Every Profile

RFM scoring, category affinities, discount sensitivity, order values, NPS, lifecycle stage. Your best shoppers and your quietest ones identify themselves.

Stop Discounting People Who'd Pay Anyway

Discount sensitivity sits right beside spend on this retail customer 360 platform. So you can see who genuinely needs convincing and stop handing margin to the customers who don't.

Get Your Next Best Action, Not Just What Happened

Next Best Action recommends the move for this specific customer and shows the reasoning behind it. The profile stops reporting and starts advising.

One Omnichannel Customer Profile, However They Shop

In-store, e-commerce, kiosk, marketplace, loyalty and messaging activity meet on the same omnichannel customer profile. This separates a retail customer 360 platform from a basic customer database: every channel feeds one profile, not nine different ones.

Give store teams what your best salesperson has

Points balance, tier progress, category preferences and past offers, ready before the conversation starts. Clienteling stops depending on who happens to be on the floor.

Give Store Teams What a CDP Alone Can't

Points balance, tier progress, category preferences and past offers, ready before the conversation starts. Clienteling becomes less about who's on the floor and more about knowing the customer.

Ask Your Retail Customer 360 Platform, Instead of Digging

XIO, the built-in AI marketing assistant, answers customer questions in plain language and can draft the campaign or assign the coupon while you're still in the chat

Knowing your customers only pays when your teams can act on it. That's the part most retailers are still missing.

How It Works

From Scattered Signals to Your Next Sale

Know the Shopper With a Retail Customer 360 Platform

Purchases from stores and e-commerce, kiosk and marketplace activity, loyalty redemptions, e-receipts, coupons, referrals, and campaign responses come together in one unified customer profile. One customer, no matter where they shop or engage, every channel, one complete record.

Understand the Behaviour With a 360-Degree View

Every profile brings together 40+ customer attributes: RFM scoring category affinities, discount sensitivity, order values, NPS, return and churn indicators. You see what they buy, what they're worth, and whether your offers actually matter to them.

See Where They're Heading With a Real-Time Customer Profile

Lifecycle position shows whether a shopper is new, growing, or starting to drift away. You spot the change early, while there's still a relationship worth saving.

Know Your Next Best Action

Next Best Action looks at the customer profile and recommends the right move along with the reasoning behind it. Quiet for 60 days, still a promoter, worth a discount code now? You'll know what makes sense.

Act, Then Reach Them From Your Unified Customer Profile

Issue a coupon, adjust points, or send a reward without leaving the profile. Reach customers through e-receipts, Apple and Google Wallet, WhatsApp, RCS, SMS, email or push and bring them back when they're near your store.

Trusted by 250+

Retail, D2C & Restaurant Brands Worldwide

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The Whole Customer, On One 360-Degree Profile

Spend, RFM, loyalty balance, purchase timeline and the recommended next move, all sitting together on a single profile. Watch what happens when your team stops assembling the picture and starts acting on it.

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See What Your Customers Are Already Telling You
Your shoppers leave signals with every purchase. See what happens when those signals come together in one place and what your team can do with them next.
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