Customer Lists

The Audience Is Already Built. Use It.

Segmentation finds the customers you're looking for. Customer Lists brings in the ones you've already found.

Start from a decision, not a query

Some audiences don’t need to be discovered. The people who attended your launch or the contacts a partner shared are already known. Customer Lists lets you bring them in directly.

External audiences aren't second-class

Contacts from events, partnerships, external sources and marketing activities come into the same platform your customer engagement already runs on. Where they came from doesn’t limit what you can do with them.

Mapping without a data project

Match your columns to OptCulture’s customer fields and the list is ready to use. No ticket, no engineering time and no waiting for the next sprint.

Check the list before it becomes a campaign

Preview the contacts first. Anyone who's ever sent to a badly formatted file knows why this matters.

One list, not fifteen versions

New contacts get added to the existing list instead of spawning another file. Your audience stays in one place as it grows.

Straight into the channels that work

An imported audience is immediately usable across WhatsApp, RCS, SMS, email and push. Import and activation stop being separate exercises.

Every audience under one roof

External lists and behaviour-built segments live in the same platform, run through the same campaigns, and report back the same way.

Every audience sitting in a spreadsheet is a conversation you've paid for and haven't had yet.

Bring the Contacts In

Upload a predefined list from wherever it came from: be it an event, a partner, a marketing activity or an external source. The audience arrives already decided.

Map It to Your Fields

Match the incoming columns to the customer information OptCulture works with. Done once, and the list speaks the same language as the rest of your platform.

Look Before You Send

Preview the contacts and confirm the list is what you expected. The check happens before the campaign, not after it.

Add to It as It Grows

When more contacts come in, update the existing list rather than starting a new one. One audience, kept up to date.

Put It to Work

Use the list as a campaign audience across WhatsApp, RCS, SMS, email and push; the same channels your existing customers already respond to.

Trusted by 250+

retail brands worldwide

Every Shopper Detail, In One View

Spend, RFM, loyalty balance, purchase timeline and the recommended next move, all sitting together on a single profile. Watch what happens when your team stops assembling the picture and starts acting on it.

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Your Next Audience Is Already on Someone's Laptop

Event sign-ups, partner contacts, lists from campaigns you ran months ago. Show us what you're sitting on and we'll show you how quickly it becomes something you can send to.

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Customer Lists