Cohort Analysis

One retention figure can contain a cohort that doubled its repeat rate and a cohort that collapsed. Separate them and the number finally becomes a decision. This is customer retention cohort analysis doing the thing a single retention percentage can't: showing you which intake is actually responsible for the number.

A campaign that delivers volume and a campaign that delivers customers are different. Cohorts show the difference long after the reporting window closed.

Festive and sale periods bring plenty of new faces. Cohorts show whether those shoppers became regular customers or simply created a short-term spike.

If cohort after cohort falls away in the same month, that's not churn, that's a fixable gap in what happens after the first purchase.

Compare recent intakes against older ones. It's the clearest read a retail cohort analysis tool can give you on whether your retention is genuinely improving.

Cohort-based communications let you engage a group according to where its journey has actually reached, rather than treating every recent customer the same.

Scheduled reports come with AI-generated commentary on what changed, while XIO can answer follow-up questions in plain language.