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In today’s competitive business landscape, keeping your customers engaged is important. And one of the ways to do so is through email marketing. Despite the disruption caused by the pandemic, email marketing continued delivering results. Compared to the pre-pandemic era, businesses send out 27% more emails. This hype around email marketing has provoked major trends… Continue reading Five Exciting Email Marketing Trends to Watch Out in 2022

Even with an open rate of as high as 98%, SMS is a highly ignored marketing tool. Many marketers believe that SMS is outdated with the advent of instant messaging and social media platforms, but the truth is SMS marketing is one the most effective digital marketing tools. In 2022 and beyond, SMS marketing is… Continue reading SMS Marketing is Evolving: Trends to Keep an Eye on for 2022

As customer interactions get more fast-paced, brands overhaul their loyalty programs, making traditional ones outdated. Indeed, customers expect more each day; brands have to keep up to their expectations and offer customers instant and rewarding benefits. Hence, brands have to come out of the vacuum and strategize as per new trends and current circumstances to… Continue reading 5 Trends that will Shape Loyalty Programs in 2022

Undoubtedly, mobile phones have opened up a new business marketing channel to engage with highly targeted audiences. While you’ve been busy trying to get maximum engagement from emails, Adwords, social media campaigns, etc., you might have ignored the most reliable way to communicate with your customers – SMS marketing. In simple terms, SMS marketing uses… Continue reading Dont Ignore a Powerful Marketing Tool – SMS Marketing

The advent of the World Wide Web gave birth to everyone’s favorite – Emails. It is an essential method of business communication as it is fast and accessible. But today, we’ve different modes of digital communication, with social media platforms invading the Internet. Perhaps you’ve already come across people saying that email marketing is dying… Continue reading Email 2.0 – Email Marketing is not Dead; its Evolving

As all are gleefully enjoying the fall season and welcoming the beautiful snow with a hot cup of coffee, we are also getting closer to the always-exciting holiday shopping season. Black Friday, Thanksgiving, Christmas, and New Year’s are the perfecta of the most money-making season for in-store and eCommerce retailers. Though 2020 was quite unpredictable… Continue reading Successful Ways to Improve eCommerce Sales in the Holiday Season

The retail industry is constantly changing from physical and old-fashioned stores to smartphones, emails, SMS marketing, and more. The advent of digital transformation, Internet connectivity, and mobile technologies have transformed the retail business as well as the behavior of consumers. Consumers today want consistent brand experiences, whether they are browsing social media and websites or… Continue reading Omnichannel Retailing – Importance and Benefits Explained

A lot has changed with the outbreak of the Covid-19 pandemic. The entire world has shifted to the new normal of working from home and massive changes in how people shop. Today’s always-connected consumers are much smarter, and they know exactly which brand is just trying to lure in and which are providing relevant offers… Continue reading Loyalty Programs Are More Than Just Offering Rewards

Digital transformation has transformed the entire process of receipt generation and management. And today, thanks to digital receipts, retailers are adding plentiful information to every transaction. One of the reasons to promote e-receipts is to save on the costs of paper receipts, but retailers realize that they are also an effective way to retain customers.… Continue reading A Powerful and an Environment-Friendly Marketing Tool: E-receipts