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OptCulture now supports end-to-end MessageBird integration for in-store and online businesses. Our integration with MessageBird will help our clients use the platform’s robust capabilities and reach their customers faster and reliably. Our integration with MessageBird will continue strengthening our ability to help retailers leverage the power of digital communication channels to ensure relevant and contextual… Continue reading MessageBird for OptCulture: Better Communications

If you check your screen time spent on your mobile phone, we are sure social apps top the list of different apps you spend your time on. Promoting content and business or purchasing any product, social commerce is unstoppable. With GenZ consumers spending most of their time on their phones, it becomes convenient for brands… Continue reading WhatsApp Campaigns: A Must-have for Retailers

Doing business in the 21st century is challenging due to the increased competition and a complex business landscape. It becomes more difficult for retailers as thousands of brands compete in all ways to sell their products and services and grow. However, providing a seamless customer experience is the key to achieve an edge and boosting… Continue reading OptCulture Customer 360 Feature Integration with POS Systems

80% of your total business revenue comes from 20% of your loyal customers. So, you can’t ignore customer loyalty. Nevertheless, in a free-market economy where thousands of brands compete with each other, it can be challenging to retain customers. What retailers need is an engaging and lucrative loyalty program that drives repeat purchases and makes… Continue reading New-in: OptCulture Loyalty Programs are Integrated with Heartland POS Systems

In this fast-paced world of retail, staying ahead of the curve is paramount to success. Retailers are increasingly recognizing the importance of adopting digital solutions that enhance customer experience and streamline operations. Among these transformative technologies, e-receipts have emerged as a game-changer. In this blog, we will explore the significance of e-receipts for retailers and… Continue reading The Power of E-Receipts in Empowering Retailers

In the fiercely competitive world of e-commerce, businesses are constantly seeking innovative ways to attract and retain customers. One tried and tested strategy that has proven its worth time and again is the implementation of an effective loyalty program. With the ability to create a loyal customer base, increase customer lifetime value, and drive repeat… Continue reading  The Power of an Effective Loyalty Program for Your E-commerce Store

In the highly competitive world of fashion, where trends change rapidly and customer preferences evolve, building customer loyalty is of paramount importance. One effective tool that has gained significant traction in recent years is the implementation of loyalty programs. These programs offer numerous benefits to both fashion retailers and their customers. This blog explores how… Continue reading Enhancing the Fashion Industry with Loyalty Programs: A Win-Win Strategy

OptCulture now boasts end-to-end Shopify POS integration for your in-store and online business. This integration will enable retailers to use cutting-edge features and solutions of OptCulture, gain insights into consumer behavior, and enhance marketing endeavors while using Shopify POS to manage transactions and inventory. Currently, retailers operate in a competitive and evolving business landscape wherein… Continue reading OptCulture Supports Complete Shopify POS Integration

We would like to ask this question: What do you do with your smartphone? Possibly everything, right? From ordering food to booking flight tickets, you have everything at your fingertips. Over the last few years, mobile phones have become ubiquitous! Consumer habits towards mobile phone usage have changed, demanding a more seamless experience. According to… Continue reading Mobile Apps Help Retailers Unlock Opportunities

It happens with probably everyone out there–what to gift to your loved ones on special occasions. You spend hours evaluating different options considering plenty of factors. And once you choose, you are never sure if your friend will like the gift. That’s the whole purpose of a gift–to spread happiness and see a smile, which,… Continue reading Gift Cards: Embrace Gifting to Boost Business