WhatsApp Campaigns: A Must-have for Retailers

If you check your screen time spent on your mobile phone, we are sure social apps top the list of different apps you spend your time on. Promoting content and business or purchasing any product, social commerce is unstoppable. With GenZ consumers spending most of their time on their phones, it becomes convenient for brands to reach where customers are.

97% of GenZ state that social media is their go-to platform for shopping inspiration. So, you’re losing money if your brand does not have an impactful presence on social platforms. But WhatsApp is one such platform that has emerged as a game-changer in marketing communications.

WhatsApp Marketing
With more than 2 billion users worldwide, WhatsApp offers higher engagement than Facebook and helps brands connect with their target audience more personally. This massive reach provides brands with an unparalleled opportunity to connect with their customers on a platform they use daily.

WhatsApp for business enables brands to actually talk to customers by sending highly interactive messaging experiences, away from the noise that typically fills your inboxes, and engage with customers in real-time. Plus, brands don’t need to spend on buying ads or promoting products on WhatsApp! But 53% of online shoppers will buy from a brand that can reach them through a messaging platform. WhatsApp for businesses allows users to add CTA buttons for customers to purchase products with one tap! Brands can redirect customers to shopping apps and complete purchases, promoting omnichannel engagement.

For example, you’re browsing for a new pair of shoes on the shopping app from a brand you’ve previously made multiple purchases. After a few minutes, you receive a WhatsApp message from the brand, offering a personalized discount on the exact pair of shoes you were eyeing.

Intrigued, you decide to purchase and receive an e-receipt via WhatsApp. A few days later, you receive another message asking for your feedback and providing additional styling tips. This seamless experience across multiple touchpoints creates a sense of connection, loyalty, and satisfaction, all thanks to WhatsApp campaigns.

So instead of following the mainstream process of sending e-receipts by email, send them on WhatsApp because it boasts around 99% of the average open rate. Delivering that human touch one-to-one develops an emotional customer bond, which helps boost satisfaction and loyalty.

The Right Tech Partner
OptCulture’s integration with WhatsApp empowers brands to send e-receipts on WhatsApp (after 3 seconds of the purchase) and engage with customers across various touchpoints. By combining WhatsApp with other channels such as social media or email brands can create a cohesive brand story and deliver targeted messages at different customer journey stages. This omnichannel approach helps maximize the impact of marketing efforts and reinforces brand presence in the minds of consumers.

From sending e-receipts to providing personalized offers and gathering feedback, WhatsApp allow brands to establish direct lines of communication that foster trust and loyalty. Deploy OptCulture to integrate them with omnichannel strategies and make it an invaluable platform for brands to connect with customers more personally and effectively.