The timing of your discounts and promotions is an important factor in the success of your campaigns. By considering the timing of your offers, you can maximize the impact of your campaigns and drive better results. First, the timing of your discounts and promotions can affect the attractiveness and relevance to your customers. For example,… Continue reading Discounts and Promotions Strategies in Retail
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How to Plan and Execute the End of Season Sale
The end of season sale is an essential part of any retail business’s marketing strategy. It’s a great way to clear out old inventory and make room for new products, while also driving customer engagement and boosting sales. However, planning and executing a successful end of season sale can be a challenge. Here are 10… Continue reading How to Plan and Execute the End of Season Sale
Re-engage Customers and Increase Sales This Holiday Season
As the holiday season approaches, many retailers are looking for ways to re-engage with lost customers and drive sales. By implementing holiday promotions, retail stores can not only attract new customers, but also re-engage lost ones. These promotions can be tailored to each individual customer through the use of personalized marketing strategies, such as digital… Continue reading Re-engage Customers and Increase Sales This Holiday Season
E-receipts: Key Trend in Retail Industry
If you have stepped outside for shopping and made a physical purchase at a store, what would you prefer – a paper receipt or a digital receipt? Not just you, but 45% of shoppers want a digital receipt for in-store purchases. In the 2000s, Apple and a few startups bolstered digital receipts to promote sustainability.… Continue reading E-receipts: Key Trend in Retail Industry
Why Should Retailers Use Mobile Apps?
If you’re a retailer and believe that having a website is sufficient enough to stand out in the marketplace, then you’re mistaken. Digital experiences have changed the way we shop today. Contactless deliveries and shopping trends have triggered the adoption of retail apps as people spending time on mobile apps has increased by 20%. Mobile… Continue reading Why Should Retailers Use Mobile Apps?
5 Proven Tips for a Successful Email Marketing Strategy
With 4 billion email users worldwide, you can grow your business multifold with email marketing, offering the highest ROI of around 122% over any marketing channel. Hence, email marketing is a powerful tool to strengthen customer relationships. Furthermore, email marketing is rapidly evolving. To get results, you need an email marketing strategy. With 293 billion… Continue reading 5 Proven Tips for a Successful Email Marketing Strategy
Best Practices Retailers Should Follow to Survive in the Post-Covid World
The pandemic made it clear that retail stores will be operating in a completely different business environment. In the earlier part, we discussed the key retail trends that dominate the industry, and retailers will have to embrace them to survive in the ‘new normal.’ However, the challenge for retailers is embracing those trends in an… Continue reading Best Practices Retailers Should Follow to Survive in the Post-Covid World
The Importance of Personalized Emails
If you receive an email greeting you with “Hello sir/madam,” you’ll probably send it to the trash. Moreover, you don’t have the time to read through hundreds of emails you get each day. We’ve discussed earlier that email marketing is a must-have of the overall marketing strategy, but how can marketers ensure that customers read… Continue reading The Importance of Personalized Emails
Personalization on Mobile Apps are Key to Engage Customers
Personalization is the key to boosting customer experience. Today’s consumers know what, how, and when they want their preferred products and services. Perhaps, it is pretty challenging for marketers and business owners to meet their expectations. Whether you’re selling online or through a retail outlet, customers demand a great experience. In retail, omnichannel selling is… Continue reading Personalization on Mobile Apps are Key to Engage Customers
5 Customer Experience Trends to Look After in 2022
The last two years have massively changed how brands interact with customers. In fact, customer experience is the most crucial factor in today’s buyer journey. Brands have to focus on customer experience in whatever activity they plan. This holds true because shopping behavior has changed where consumers look beyond the price and quality of the… Continue reading 5 Customer Experience Trends to Look After in 2022
