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If you receive an email greeting you with “Hello sir/madam,” you’ll probably send it to the trash. Moreover, you don’t have the time to read through hundreds of emails you get each day. We’ve discussed earlier that email marketing is a must-have of the overall marketing strategy, but how can marketers ensure that customers read… Continue reading The Importance of Personalized Emails

Personalization is the key to boosting customer experience. Today’s consumers know what, how, and when they want their preferred products and services. Perhaps, it is pretty challenging for marketers and business owners to meet their expectations. Whether you’re selling online or through a retail outlet, customers demand a great experience. In retail, omnichannel selling is… Continue reading Personalization on Mobile Apps are Key to Engage Customers

The last two years have massively changed how brands interact with customers. In fact, customer experience is the most crucial factor in today’s buyer journey. Brands have to focus on customer experience in whatever activity they plan. This holds true because shopping behavior has changed where consumers look beyond the price and quality of the… Continue reading 5 Customer Experience Trends to Look After in 2022

The last two years have been hard to swallow for all industries across the world. Apart from the distortion the pandemic created in our daily lives, retail stores are still learning to navigate through the uncertain waters of the pandemic. The economic recession across the world was due to the unexpected shutdown of consumer and… Continue reading The Impact of Covid-19 in Retail and Future of Retail Industry

Loyal customers are the sum and substance of a growing business, and they are an asset that every organization would not like to lose. But, have you ever wondered what it is that makes you buy from your favorite store again and again? It can be the service, product quality, the staff, or any other… Continue reading How Loyalty Programs Increase Customer Retention

How do you make your customers stick around you? Look nowhere else than loyalty programs. It is one of the best ways to encourage customers to keep buying from you. Existing customers are 50% more likely to buy from you again and spend 31% more than new buyers. These statistics clearly indicate why you should… Continue reading A Rundown of Different Types of Loyalty Programs

The Internet and digital solutions have changed how consumers shop today. You’ll be amazed to know the number of transactions taking place every day. In the United States alone, more than 108 million card transactions are reported daily. Imagine, what would be the number of all types of tender transactions and across the world! Digital… Continue reading Top 5 Benefits of E-receipts

In today’s competitive business landscape, keeping your customers engaged is important. And one of the ways to do so is through email marketing. Despite the disruption caused by the pandemic, email marketing continued delivering results. Compared to the pre-pandemic era, businesses send out 27% more emails. This hype around email marketing has provoked major trends… Continue reading Five Exciting Email Marketing Trends to Watch Out in 2022

Even with an open rate of as high as 98%, SMS is a highly ignored marketing tool. Many marketers believe that SMS is outdated with the advent of instant messaging and social media platforms, but the truth is SMS marketing is one the most effective digital marketing tools. In 2022 and beyond, SMS marketing is… Continue reading SMS Marketing is Evolving: Trends to Keep an Eye on for 2022

As customer interactions get more fast-paced, brands overhaul their loyalty programs, making traditional ones outdated. Indeed, customers expect more each day; brands have to keep up to their expectations and offer customers instant and rewarding benefits. Hence, brands have to come out of the vacuum and strategize as per new trends and current circumstances to… Continue reading 5 Trends that will Shape Loyalty Programs in 2022