Define your target audience and goals
Before creating your email marketing strategy for gift cards in the Vitamins & Supplements industry, it's crucial to identify your target audience and set clear goals. Determine who your ideal customers are, their demographics, and their preferences when it comes to vitamins and supplements. Additionally, establish your goals, such as increasing gift card sales, driving repeat purchases, or boosting customer loyalty.

Build an engaging email list
To effectively promote gift cards, you need to have a strong email list. Start by collecting email addresses from your existing customers and website visitors. Offer incentives like exclusive discounts or informative content related to vitamins and supplements to encourage sign-ups. Utilize pop-ups, landing pages, and social media campaigns to capture email addresses and grow your list.

Craft compelling email content
Create engaging and personalized email content to promote your gift cards effectively. Consider the following strategies

a) Segment your email list