Zwing by Ginesys POS Integration

Drive a digital-first strategy with OptCulture and Zwing Mobile POS integration for seamless, data-driven customer experiences.

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OptCulture x Zwing by Ginesys

Get Modern Retail Billing Experience Across Mobile and Web.

Zwing by Ginesys One is a mobile POS system and cloud point-of-sale application that works on mobile and web browsers. It helps retailers establish a hassle-free omnichannel presence.

When combined with OptCulture, retailers can process coupons and redeem loyalty anywhere through the mobile app POS or web browser, ensuring seamless processing and increasing customer satisfaction. This helps retailers to manage in-store, online, or in-app purchases smoothly and transparently.

Enjoy the Perks of Zwing by Ginesys POS Integration

Boost Omni-channel Marketing with Flexible Interfaces
Device Flexibility
Device Flexibility

Be it a phone, tablet, or web browser, Zwing mobile point-of-sale (POS) systems offer robust functionalities without any trouble.

Refer, Earn & Burn
Refer, Earn & Burn

With Zwing mobile POS and OptCulture, retailers can track and monitor customers' every action and reward them on their preferred platform.

Automated Marketing Campaigns
Automated Marketing Campaigns

Automate marketing initiatives with OptCulture’s engagement tools and use Zwing Ginesys' point-of-sale data to add a touch of personalization and increase customer interactions.

Flexible and Customized Promotions
Flexible and Customized Promotions

Leveraging data from Zwing's mobile POS system, OptCulture’s marketing automation enables personalized and flexible promotions across channels, driving repeat sales and loyalty.

Zwing Mobile POS Integration Features

Check out on Any Device

Zwing Web POS works across browsers (Safari, Chrome) and Android devices, eliminating the need for costly hardware upgrades.

Backoffice App for Store Management

Manage all stores centrally with Zwing Console, updating policies, inventory, and promotions in real-time.

Real-Time On-Hand Inventory

Integrated with Ginesys ERP, Zwing POS ensures accurate inventory management and seamless stock adjustments.

Easy Barcode Label Printing

Print barcode labels directly without third-party software, simplifying label creation and printing.

Track Petty Cash Expenses

Easily track store expenses and cash register balance, with the option to allocate additional cash for expenses directly in the POS.

Issue and Redeem E-Gift Vouchers

Boost sales with e-vouchers sent via SMS, offering real-time redemption through OTP to ensure security and prevent fraud.

Explore More Integrations

Drive Digital-First Growth with

Zwing by Ginesys

One and OptCulture.

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Why OptCulture

Choose Success, Choose OptCulture
Faster Onboarding
Faster Onboarding

OptCulture has extensive experience with Zwing by Ginesys mobile POS integration, ensuring a smooth and reliable integration process with quick and tailored onboarding.

Flexible and Scalable Tech Partner
Flexible and Scalable Tech Partner

Our flexible and scalable platform can accommodate your growth and expansion plans, irrespective of business size.

Make Savier Decisions
Make Savier Decisions

Our platform’s wide range of integrations and robust capabilities provide deep customer understanding under one dashboard to make faster decisions and achieve an edge.

Reliability and Support
Reliability and Support

We follow industry best practices for security and data protection, and our dedicated support team is available to assist you every step of the way to unlock growth opportunities.

The Results Speak for Themselves Smart, Reliable and Futuristic

Businesses highlight the effectiveness of integrating Zwing by Ginesys in boosting sales,
enhancing customer loyalty, and simplifying data collection.

Frequent buyer programs were run on ~2,300 products and most of these were popular brands of pet food. The free items were sponsored by manufacturers. Reports generated in OptCulture were provided to those manufacturers.
KPIs 1 Year Timeframe
$ 0.85 M
Value of free products given
$ 11.00 M
Direct revenue
$ 2.80 M
Enhanced revenue
Read More
For one of leading apparel brands in India, OptCulture implemented e-receipts and 200,000 were sent in 3 months.
 
3.5%
Click Rate
63
NPS
₹ 13 mn
ROI
Read More
To sustain offline sales and not let online sales affect topline by reducing ATVs, OptCulture supported the brand with an omnichannel loyalty program which personalized shopping experience and improved customer engagement across all channels. This helped increase YoY repeats and sales.
 
80,861
No. of Loyal Member
5,419,367
Loyalty Points Issued
$498,326
Loyalty Currency Redeemed
Read More
Read More Case Studies

Client Testimonials

Customers praise OptCulture together with Zwing Ginesys POS for its seamless integration, ease of use, and ability to drive customer engagement.

Since switching to OptCulture, we've experienced seamless performance with no slowness or technical issues – something that was a constant challenge with our previous provider. Our favorite feature is segmentation; it allows us to identify and target different customer touchpoints with precision.

Ajay Kumar, IT Head, RS Brothers, India
OptCulture makes running promotions and offers effortless with valuable insights that enhance decision-making. With features like personalized discounts, automated loyalty programs, targeted SMS campaigns, and real-time analytics, OptCulture ensures that businesses stay connected with customers while driving sales and retention.

Our journey with OptCulture has been transformative. By leveraging its advanced features, I was able to enhance customer relationships and drive business growth. Segmenting customers based on purchase history and engagement has been my favourite feature of OptCulture.
Keya Gala, Executive Director, Twills
The program works very well, It is our most effective marketing strategy. Being able to segment and target customers by many qualities is amazing. Plus, the reporting has been very useful to determine the effectiveness of campaigns. Despite a few tech issues, both the IT teams and the manager have been very available and have worked hard to settle any issues.
One of the largest tobacco brands

OC is a great program to use in your business.

Retail Brand, Operations Manager, US
Choose the Plan that Meets your Needs Plans Start from $80/month!
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eCommerce Loyalty Program Ideas: Points, Perks & Profits Every Online Store Should Try
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Top Loyalty Rewards Programs for Restaurants
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Frequently Asked Questions

Zwing is a cloud-based mobile POS (Point of Sale) system that enables retailers to manage sales across physical stores, mobile devices, and web browsers, offering a seamless omni-channel retail experience.

Yes. Zwing supports omnichannel retail by capturing payments from in-store, mobile, and online channels while syncing all data in real-time with your ERP system.

Yes. When integrated with OptCulture, Zwing POS allows easy issuing and redemption of loyalty points, digital coupons, and e-gift vouchers directly from the POS.

Yes, you can contact us to schedule a free demo to see how Zwing and its integrations can benefit your retail business.

Absolutely. Zwing POS supports custom order creation, letting retailers personalize sales with specific product configurations, notes, or delivery options as required.

Do you have more questions?
Find quick answers to your questions in our FAQs.
Read More FAQs
Streamline Sales, Loyalty & Payments in One Platform
Contact us today or complete the form to take a FREE DEMO of our platform. Discover how OptCulture & Zwing by Ginesys One POS can transform your restaurant operations and drive your business forward.












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