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Net Promoter Score (NPS) Software

Quantify customer satisfaction with OptCulture’s real-time NPS Survey software that captures feedback directly from digital receipts, segment customers by sentiment, and turn insights into growth.

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Net Promoter Score Software for Retail

Understanding customer satisfaction doesn’t have to be complicated. The Net Promoter Score (NPS) software is a globally recognized method for measuring customer loyalty using one simple yet powerful

Question: On a scale of 0 to 10, how likely are you to recommend our store/product/service to a friend or colleague?

Based on responses, customers are categorized into:
Promoters (9–10): Loyal enthusiasts who are highly satisfied and most likely to refer your brand.
Passives (7–8): Satisfied, but unenthusiastic customers who are vulnerable to competitors.
Detractors (0–6): Unhappy customers who are unlikely to return and may damage your brand reputation.

OptCulture simplifies NPS data collection, analysis, and action, right from the moment of purchase through smart, embedded e-receipts.

Why Choose NPS

Measure customer satisfaction with a single, powerful metric that delivers actionable insights.
Embedded NPS on Digital Receipts
Embedded NPS on Digital Receipts

Integrate NPS questions into your digital receipts to gather immediate, contextual feedback right after a purchase.

Customizable Post-Rating Questions
Customizable Post-Rating Questions

Customers are surveyed right after the transaction through the e-receipt, leading to higher response rates and more accurate feedback.

Real-Time Feedback & Analytics
Real-Time Feedback & Analytics

Instantly analyze customer responses to gauge satisfaction levels with real-time insights. The dashboard highlights NPS trends by score, store, date, and product, helping identify operational or service issues quickly.

Personalized Retention Campaigns
Personalized Retention Campaigns

Based on the NPS score, we can segment the customers and send targeted campaigns to engage them better.

Smart Decision-Making Through Insights
Smart Decision-Making Through Insights

NPS insights empower smarter decision-making by highlighting areas for store-level improvements, identifying staff training needs, and guiding targeted marketing strategies, all based on real customer feedback

Build Trust, Strengthen Brand Image
Build Trust, Strengthen Brand Image

Showcasing how NPS feedback is collected and used builds trust and reinforces your brand as customer-centric through consistently high scores.

Features of OptCulture’s Net Promoter Score Survey Software

Embedded Feedback Collection

NPS is embedded directly on digital receipts for instant customer feedback.

Customizable Questions

OptCulture lets you design Net Promoter Score questions that reflect your brand’s priorities. Add specific post-rating queries like service quality, product satisfaction, or store ambience.

Real-Time Reporting

Use our dashboard for real-time NPS analysis across key business segments. Quickly identify shifts in satisfaction and act before issues grow.

Smart Customer Segmentation

Leverage NPS analytics to segment customers into promoters, passives, and detractors. Target each group with personalized campaigns to boost retention

Explore More Features

Start Measuring Loyalty the Smart Way

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Why OptCulture

Rewarding Experiences. Creating Loyalists
Centralized and Flexible Platform
Centralized and Flexible Platform

Get a holistic view of all your marketing efforts under our all-in-one, robust, intuitive, and flexible platform.

Seamless Integration
Seamless Integration

Easily integrate OptCulture’s Market Basket Analysis techniques with your existing CRM or other systems of your choice and reach more users.

Data Insights and Analytics
Data Insights and Analytics

OptCulture’s omnichannel insights and analytics help measure performance and optimize customer engagement marketing.

Reliable Customer Support
Reliable Customer Support

Our customer support ensures help and guidance every step of the way to make your brand stand out.

The Results Speak for Themselves Smart, Reliable and Futuristic

Businesses highlight the effectiveness of CRM campaign management tools in boosting sales,
enhancing customer loyalty, and simplifying data collection.

Frequent buyer programs were run on ~2,300 products and most of these were popular brands of pet food. The free items were sponsored by manufacturers. Reports generated in OptCulture were provided to those manufacturers.
KPIs 1 Year Timeframe
$ 0.85 M
Value of free products given
$ 11.00 M
Direct revenue
$ 2.80 M
Enhanced revenue
Read More
For one of leading apparel brands in India, OptCulture implemented e-receipts and 200,000 were sent in 3 months.
 
3.5%
Click Rate
63
NPS
₹ 13 mn
ROI
Read More
To sustain offline sales and not let online sales affect topline by reducing ATVs, OptCulture supported the brand with an omnichannel loyalty program which personalized shopping experience and improved customer engagement across all channels. This helped increase YoY repeats and sales.
 
80,861
No. of Loyal Member
5,419,367
Loyalty Points Issued
$498,326
Loyalty Currency Redeemed
Read More
Read More Case Studies

Client Testimonials

Customers praise OptCulture’s campaign management software for its seamless integration, ease of use, and ability to drive customer engagement. 

Since switching to OptCulture, we've experienced seamless performance with no slowness or technical issues – something that was a constant challenge with our previous provider. Our favorite feature is segmentation; it allows us to identify and target different customer touchpoints with precision.

Ajay Kumar, IT Head, RS Brothers, India
OptCulture makes running promotions and offers effortless with valuable insights that enhance decision-making. With features like personalized discounts, automated loyalty programs, targeted SMS campaigns, and real-time analytics, OptCulture ensures that businesses stay connected with customers while driving sales and retention.

Our journey with OptCulture has been transformative. By leveraging its advanced features, I was able to enhance customer relationships and drive business growth. Segmenting customers based on purchase history and engagement has been my favourite feature of OptCulture.
Keya Gala, Executive Director, Twills
The program works very well, It is our most effective marketing strategy. Being able to segment and target customers by many qualities is amazing. Plus, the reporting has been very useful to determine the effectiveness of campaigns. Despite a few tech issues, both the IT teams and the manager have been very available and have worked hard to settle any issues.
One of the largest tobacco brands

OC is a great program to use in your business.

Retail Brand, Operations Manager, US

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Omnichannel vs Multichannel Marketing Explained
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Frequently Asked Questions

NPS (Net Promoter Score) measures customer loyalty by asking how likely they are to recommend your brand. It’s a simple yet powerful indicator of brand health and growth potential.

Embedding NPS questions in e-receipts captures real-time, contextual feedback at the point of purchase, leading to better response rates and more accurate insights.

Yes, you can fully customize the NPS and post-rating questions to align with your business goals and gather specific insights.

The Net Promoter Score is calculated by subtracting the percentage of detractors (0-6) from the percentage of promoters (9-10).

A Net Promoter Score survey is best sent after a purchase to capture immediate and relevant feedback, and is commonly triggered via an e-receipt.

Do you have more questions?
Find quick answers to your questions in our FAQs.
Read More FAQs
Let Customer Feedback Power Your Growth.
Contact us today or complete the form to take a FREE DEMO of our platform. Discover how OptCulture’s NPS score survey can start building stronger customer relationships.












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