Customer 360 Integration

Get an actionable 360 customer data view, tailor experiences, and increase customer engagement.
Our intelligent customer 360 data platform provides customer data to deliver impactful experiences.

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Customer 360 Solutions

Due to the increasing number of digital touchpoints, interacting with customers and mapping their journeys are increasingly complex. With increasing omnichannel customer engagement, companies can access pivotal data about customer journeys, but managing data from different sources can be challenging.

OptCulture customer 360 solution helps collect and aggregate data in one centralized dashboard. Brands can have a reliable and complete view of each customer journey to understand their behavior and drive a personalized customer engagement strategy.

Why Customer 360 Integration?

Increase Digital Engagement with Accurate Customer 360 Data
No Data Silos
No Data Silos

Our 360 customer view CRM platform eliminates data silos and ensures that each team member has access to the same data hassle-free.

Personalized Brand Engagement
Personalized Brand Engagement

With a 360-customer data view of each customer, brands can leverage our customer engagement solutions and personalize their outreach.

Data-driven Decision Making
Data-driven Decision Making

Analyzing data improves customer engagement in digital marketing and helps make predictions about customers.

Single Source of Truth
Single Source of Truth

Our centralized omnichannel engagement platform ensures accurate

customer 360

data, eliminating misalignment and unfavorable outcomes.

Features of OptCulture Customer 360 Solutions

Unified Customer View

Consolidate customer data from multiple touchpoints for a 360-degree profile.

Personalized Engagement

Leverage insights to deliver targeted marketing, offers, and experiences.

Real-Time Data Sync

Ensure seamless updates across all platforms for accurate customer information.

Enhanced Decision-Making

Gain deep analytics and AI-driven insights to optimize business strategies.

Explore More Features

Ready to Amplify your Brand Presence and Increase Customer Retention?

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Why OptCulture

Choose Success, Choose OptCulture
Centralized and Flexible Platform
Centralized and Flexible Platform

Get a holistic view of all your marketing efforts under our all-in-one, robust, intuitive, and flexible customer 360 solutions.

Seamless Integration
Seamless Integration

Easily integrate OptCulture’s customer 360 integration with your existing CRM or other systems and reach more users.

Data Insights and Analytics
Data Insights and Analytics

OptCulture’s omnichannel insights and analytics help measure performance and optimize customer engagement marketing.

Reliable Customer Support
Reliable Customer Support

Our customer support ensures help and guidance every step of the way to make your brand stand out.

The Results Speak for Themselves Smart, Reliable and Futuristic

Businesses highlight the effectiveness of 360 customer data views in boosting sales,
enhancing customer loyalty, and simplifying data collection.

Frequent buyer programs were run on ~2,300 products and most of these were popular brands of pet food. The free items were sponsored by manufacturers. Reports generated in OptCulture were provided to those manufacturers.
KPIs 1 Year Timeframe
$ 0.85 M
Value of free products given
$ 11.00 M
Direct revenue
$ 2.80 M
Enhanced revenue
Read More
For one of leading apparel brands in India, OptCulture implemented e-receipts and 200,000 were sent in 3 months.
 
3.5%
Click Rate
63
NPS
₹ 13 mn
ROI
Read More
To sustain offline sales and not let online sales affect topline by reducing ATVs, OptCulture supported the brand with an omnichannel loyalty program which personalized shopping experience and improved customer engagement across all channels. This helped increase YoY repeats and sales.
 
80,861
No. of Loyal Member
5,419,367
Loyalty Points Issued
$498,326
Loyalty Currency Redeemed
Read More
Read More Case Studies

Client Testimonials

Customers praise OptCulture’s customer 360 data platform for its seamless integration, ease of use, and ability to drive customer engagement.

Since switching to OptCulture, we've experienced seamless performance with no slowness or technical issues – something that was a constant challenge with our previous provider. Our favorite feature is segmentation; it allows us to identify and target different customer touchpoints with precision.

Ajay Kumar, IT Head, RS Brothers, India
OptCulture makes running promotions and offers effortless with valuable insights that enhance decision-making. With features like personalized discounts, automated loyalty programs, targeted SMS campaigns, and real-time analytics, OptCulture ensures that businesses stay connected with customers while driving sales and retention.

Our journey with OptCulture has been transformative. By leveraging its advanced features, I was able to enhance customer relationships and drive business growth. Segmenting customers based on purchase history and engagement has been my favourite feature of OptCulture.
Keya Gala, Executive Director, Twills
The program works very well, It is our most effective marketing strategy. Being able to segment and target customers by many qualities is amazing. Plus, the reporting has been very useful to determine the effectiveness of campaigns. Despite a few tech issues, both the IT teams and the manager have been very available and have worked hard to settle any issues.
One of the largest tobacco brands

OC is a great program to use in your business.

Retail Brand, Operations Manager, US
Choose the Plan that Meets your Needs Plans Start from $80/month!
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Featured Blogs

eCommerce Loyalty Program Ideas: Points, Perks & Profits Every Online Store Should Try
eCommerce Loyalty Program Ideas: Points, Perks & Profits Every Online Store Should Try
Top Loyalty Rewards Programs for Restaurants
Top Loyalty Rewards Programs for Restaurants
Omnichannel vs Multichannel Marketing Explained
Omnichannel vs Multichannel Marketing Explained
30 Creative BOGO Email Subject Lines to Boost Your Sales and Engage Customers
30 Creative BOGO Email Subject Lines to Boost Your Sales and Engage Customers
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Frequently Asked Questions

A Customer 360 solution unifies data from various sources to create a complete, real-time customer profile, which allows for personalized engagement and better decision-making.

It connects CRM, marketing, sales, and support systems, ensuring seamless data flow, improved customer insights, and enhanced service efficiency.

A 360-customer view CRM provides a holistic understanding of customer behavior, enabling personalized interactions, predictive analytics, and better retention strategies.

Integrating and cleansing data from multiple sources eliminates duplicates, ensures consistency, and provides a single source of truth for customer information.

It allows businesses to track preferences, predict needs, and offer tailored experiences, increasing customer satisfaction and long-term loyalty.

Do you have more questions?
Find quick answers to your questions in our FAQs.
Read More FAQs
Connect, Automate, Grow- Experience Customer 360 Solutions Now!
Contact us today or complete the form to take a FREE DEMO of our platform. Discover how OptCulture’s customer 360 integration can transform your operations and drive your business forward.












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