Define your target audience and goals
Before implementing any email marketing strategy, it is crucial to identify your target audience and set clear goals. In this case, for the Children's Toys industry, your target audience could be parents, grandparents, or anyone interested in purchasing toys for children. Your goals may include increasing sales, building brand loyalty, and driving traffic to your website.

Build a segmented email list
Segmenting your email list allows you to send personalized and relevant content to different groups of subscribers. Create segments based on factors such as age group, gender, and previous purchase history. For example, you can have segments for parents of toddlers, grandparents of school-age children, or customers who have previously purchased gift cards. This segmentation will help you tailor your email content to specific interests and needs.

Craft compelling email content
To create effective email content, focus on the following elements

a) Subject line