OptCulture Customer 360 Feature Integration with POS Systems


Doing business in the 21st century is challenging due to the increased competition and a complex business landscape. It becomes more difficult for retailers as thousands of brands compete in all ways to sell their products and services and grow. However, providing a seamless customer experience is the key to achieve an edge and boosting sales.


Consumer expectations are unlike before when getting a good product would make them happy. Today, they want to be engaged at every touchpoint that makes them associate with the brand and want to return for more.


On top of that, they want personalized experiences, and to do so, retailers need to understand each customer’s needs and preferences and give themthe experience they want. With OptCulture’s Customer 360-degree profile view, retailers can bring customer data from multiple platforms and channels to one platform, giving you insights about each interaction of the customer with the brand. Retailers can build holistic customer profiles and streamline customer engagement activities.


OptCulture Customers 360 x POS Systems

OptCulture enable POS systems with Customer 360 degree views to help retailers get an augmented view of the entire business operations, from sales and inventory with customer behavior and transactions–all under one integrated solution.


In simple terms, retailers or POS executives can do everything related to their business on one platform. Earlier POS executives would have to juggle between different apps to view customer details, purchase history, loyalty points, etc. But now, they can view everything on one system with just a few clicks. It’s easy and seamless!


Better Convenience

One of the primary benefits is reduced wait time for customers. Long queues at the checkout can be boring and annoying. Instead of asking ten different questions to customers during checkout, POS executives can just enter the customer ID and get all data in one click. They can process transactions, apply discounts, and enter billing details faster, and the system will automatically adjust the inventory without customers waiting too long. So, one system can manage everything.


Targeted Communications

Integrating OptCulture Customer 360 with POS systems empowers other departments, like sales teams, to understand what customers prefer, their needs and wants, etc., both in-store and online. They can discuss with the marketing teams that can help retailers plan their marketing campaigns, targeting customers effectively on their preferred channels. Additionally, enhanced customer visibility helps them manage their inventory by predicting sales trends based on customer purchases and shopping behavior. It also offers them to up-sell or cross-sell and promote other products and services. Retailers can recommend products based on customers’ shopping history and increase customer spending. So instead of investing time in analyzing spreadsheets and making inaccurate decisions, OptCulture customers 360 integration with POS eliminates guesswork and fosters data-driven decision-making.


Extended Functionality

However, the best part of this integration is that it is not limited to just POS desktop systems. Our integration capabilities work well with tablets, mobile phones, self-service kiosks, etc. For example, sales representatives at the retail store can engage and address queries of customers instantly, instead of customers finding the help desk or appropriate person and investing time in telling all their details. Sales reps have to enter the customer ID in the POS app, which will give all information about the customer and be able to help them quickly.


Many retail outlets now have self-service kiosks to place an order, redeem points, if any, and even pay. This accelerates the buying process; customers just have to take orders and enjoy the food. Likewise, OptCulture provides customers 360 integration with a self-service kiosk wherein customers can log in, view their loyalty points, find the product in the store, and ensure quick and easy shopping.


With OptCulture customer 360 integration with POS systems, retailers can understand their customers better until the last touchpoint and engage them in personalized, delightful customer service. It increases customer satisfaction and encourages customers to repeat visits, increasing recurring business. And retailers can achieve this not only in-store but also online channels, delivering a true omnichannel experience.

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