In the fashion retail industry, Customer 360 and customer relationship management (CRM) are two important strategies for managing customer relationships and driving better results. In this article, we will explore the differences between Customer 360 and CRM, and discuss which is the right strategy for your fashion retail business.

Customer 360 and CRM are the same in that both utilize customer data to build a complete picture of your customers, and leverage that data to achieve improved outcomes. Yet, there are some critical differences between Customer 360 and CRM that one should know.

The key differences between Customer 360 and CRM:

Scope of the data that is collected and analyzed: Customer 360 involves the collection and analysis of data from a wide range of sources, including customer interactions, transactions, and feedback, as well as external data sources, such as social media and market research. CRM, on the other hand, typically focuses on data from customer interactions and transactions, and is often limited to data collected by the business itself.

Both Customer 360 and a CRM seem to give fashion shops a way to understand shoppers, but they do not do the same thing. Customer 360 may give a whole picture, allowing deeper personal buying experience while a CRM leans toward loyalty tools and repeat sales. Which works best probably depends on what the brand wants, what customers expect, and how much tech the store can bear, actually. Picking the right system might help a fashion business turn data into an edge over rivals.

Checking options’ strengths can aid the decision. Customer 360 focuses on every client detail, a basic CRM just tracks simple contact facts. Some firms use both, hoping to fill gaps. The main idea stays similar – put customers first and use numbers to make shoppers feel better about the brand.

So, begin by asking what your business truly needs and what approach is appropriate for your fashion retail company will rely on your precise goals and ambitions, and the needs and desires of your patrons.