30 BOGO Promotions Email Subject Lines You’ll Want to Steal Right Now

Do You Know BOGO Promotions Success Starts With Your Email Subject Line?

“Buy One, Get One” is a magic phrase that makes people excited and stop scrolling and start clicking. But here’s the catch: even the best BOGO offer can flop if your email subject line doesn’t grab attention in the first three seconds. Your subject line is the doorway to your sale, if it’s dull, no one walks in.

Why Buy One Get One (BOGO) Free Promotions Work

Buy-one-get-one free promotions successfully entice customers by giving them something for free (or not really free, as we’ll discuss shortly) while also getting them to act quickly because of the lovely limited-time offer.

BOGO also does the kinds of things that customers like doing with their money. It is a reliable way to increase sales and reduce stock, with the added bonus of making us feel like we’re somehow being rewarded for shopping. And because it is a situation in which we have acquired two items for the price of one, it also allows us to kind of not feel bad about shopping, given the economically sensible reason that we do it.

In other words, with the BOGO promotions, we are somehow both shopping and saving, which are the two sides of the same coin that constitute what we really want to do when we engage in commerce.

In short, the key to success with this type of promotion is to create a compelling and attention-grabbing subject line for your email. In this post, we’re giving you 30 ready-to-use, high-impact BOGO email subject lines to help inspire your next marketing campaign and push customers to open, shop, and buy before the clock runs out.

When to Use BOGO Promotion: Best Practices

A Buy One Get One offer isn’t something you should run every other week. If you do, customers will start expecting it and hold off buying until the next “freebie.” Instead, use BOGO promotions strategically when you want to:

• Clear inventory fast and are ideal to implement on seasonal products or end-of-line stock
• Launch or spotlight a product. For this, you can pair a new item with a best-seller as customers are more likely to try something unfamiliar when it comes “free.”
• Drive urgency during peak shopping moments like Black Friday or holiday sales.

The golden rule with the BOGO marketing strategy is not to overdo it. You just need to run them only for a short time and make sure your message is clear to the audience. That way, customers see the offer as a special deal worth jumping on and not just another coupon they can wait around for.

30 Creative BOGO Emails Subject Lines

“BOGO Alert: Two for the price of one!”
“Limited time offer: Buy one, get one free!”
“Don’t miss out on our BOGO sale!”
“Hurry in for our buy one, get one deal!”
“Double the fun with our BOGO offer!”
“Score a second item for free with our BOGO promotion!”
“BOGO Bonanza: Two for the price of one!”
“Get more bang for your buck with our BOGO sale!”
“Don’t miss out on twice the savings with our BOGO offer!”
“BOGO Bliss: Two items for the price of one!”
“Double the Fun: BOGO is Back”
“Your Freebie Awaits – Don’t Miss Out!”
“One for You, One on Us“
“BOGO Alert: Limited Time Deal”
“Buy More, Pay Less – BOGO Inside!”
“Twice the Value, One Low Price”
“Free Gift with Every Purchase”
“Buy 1, Get 1 – Ends Tonight!”
“Score 2 for 1 – Just Because It’s BOGO Sale”
“One for Now, One for Later“
“Buy One, Get One – No Code Needed”
“BOGO Deal – Grab It Before It’s Gone!”
“Buy 1, Get 1 FREE – Just for You”
“Freebie Alert: BOGO is LIVE!”
“Your Second Item? Absolutely FREE!”
“Two for One? Yes Please”
“This Freebie is Calling Your Name”
“Last Chance to Double Your Order!”
“Double Trouble, Only Pay Once!”
“Last Call: Your Freebie Disappears at Midnight!”

Take Your BOGO Campaigns Further with OptCulture

• Create custom BOGO offers that fit your products and customers, not just generic templates
• Engage different customer segments with tailored BOGO promotions
• Measure true ROI beyond opens and clicks, so you know which campaigns actually drive repeat purchases.
• Trusted by top brands for boosting engagement and retention

Start creating BOGO emails that actually convert!
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Conclusion

With OptCulture, you can easily manage and track your buy-one-get-one-free marketing strategy to ensure it is effective and delivers the results you want. Our Promo manager feature allows you to create custom promotions, generate barcodes and promo codes, and track and report on the success of your campaigns. Use OptCulture to take your BOGO promotions to the next level and drive more sales and engagement with your customers.