Strengthen your retention strategies & drive repeat sales
Join our webinar on harnessing customer insights.
- 18th July 2024
- 11:30 AM (EST)
Here’s why you should attend the webinar
- Unified perspective of your customers with Customer 360
- Bolster marketing efforts with 75+ segmentation attributes
- Craft campaigns using detailed segments
Register Now
![](https://optculture.com/wp-content/uploads/2024/07/HomepageSuperimposed-5-1-1024x811.png)
TRUSTED BY SOME OF THE TOP COMPANIES
Customer 360 & Segmentation
Key to Unlocking Customer Insights
- 18th July 2024
- 11:30 AM (EST)
Register Now
Importance of Customer 360 & Segmentation
Discover how Customer 360 and Segmentation can revolutionize retail marketing by providing deeper insights into customer behavior, enabling personalized campaigns, and enhancing overall marketing strategies.
What You Will Learn
Gain a comprehensive introduction to the Customer 360 view, understanding how it offers a unified perspective of your customers.
Learn about the power of segmentation and explore how OptCulture’s 75+ segmentation attributes can elevate your marketing efforts.
Discover how to craft personalized campaigns based on behavioral, geographic, and demographic segments, and see how these insights help you connect with customers at every touchpoint, strengthening your overall marketing strategy.
Learn to make informed, data-driven decisions that optimize your marketing efforts and improve customer retention.
![](https://optculture.com/wp-content/uploads/2024/07/Customer-360-View-2.png)
Importance of Customer 360 & Segmentation
Discover how Customer 360 and Segmentation can revolutionize retail marketing by providing deeper insights into customer behavior, enabling personalized campaigns, and enhancing overall marketing strategies.
What You Will Learn
![Customer 360 View](https://optculture.com/wp-content/uploads/2024/07/Customer-360-View-1.png)
Customer 360 View
Gain a comprehensive introduction to the Customer 360 view, understanding how it offers a unified perspective of your customers.![Customer Segmentation](https://optculture.com/wp-content/uploads/2024/07/Customer-Segmentation-1.png)
Customer Segmentation
Learn about the power of segmentation and explore how OptCulture's 75+ segmentation attributes can elevate your marketing efforts.![Personalized Campaigns](https://optculture.com/wp-content/uploads/2024/07/Personalized-Campaigns-1.png)
Personalized Campaigns
Discover how to craft personalized campaigns based on behavioral, geographic, and demographic segments, and see how these insights help you connect with customers at every touchpoint, strengthening your overall marketing strategy.![Data-Driven Decisions](https://optculture.com/wp-content/uploads/2024/07/Data-Driven-Decisions-1.png)
Data-Driven Decisions
Learn to make informed, data-driven decisions that optimize your marketing efforts and improve customer retention.What to expect from this webinar?
- How can retailers engage with their customers better in the ever-evolving industry?
- What are the typical consumer habits retailers can expect in the year 2024?
- What technologies will work best in the industry?
- What should a retailer focus on while allocating marketing budget? Striking a balance between customer retention and customer acquisition without compromising the customer experience.
- How to manage the customer expectations and incentivize their interactions?
- Is loyalty important? If yes, what is the best way to implement it?
![](https://optculture.com/wp-content/uploads/2023/08/My-project-7-1-e1691579683916.png)
Who Should Attend?
In today’s competitive retail landscape, where customers seek better deals and deep discounts, retailers must adopt a holistic approach. Omni-channel marketing is crucial for retention, managing customer expectations, and increasing visit frequency. This webinar is perfect for retailers aiming to enhance their customer retention strategies and maximize customer engagement.
About the Speaker
![](https://optculture.com/wp-content/uploads/2023/08/Frame-370553.png)
Dan Jablons
Speaker
![](https://optculture.com/wp-content/uploads/2023/08/Frame-370553-2.png)
Dan Jablons
Speaker
![](https://optculture.com/wp-content/uploads/2023/08/Frame-370553-3.png)
Benjamin Gault
Speaker
Benjamin Gault leads sales, operations, and strategy execution at OptCulture, ensuring top-tier business performance.
With a profound understanding of the retail market, Benji not only oversees installations and technical support but also provides stategic guidance on go-to-market strategies, customer retention, and omni-channel flows.
![](https://optculture.com/wp-content/uploads/2023/08/Frame-370553-4.png)
Norm Humphrey
Moderator
With more than two decades of experience, Norm has always loved helping retailers with the appropriate solution and helping them grow their business whether it is an add-on like OptCulture or Retail Pro Planning and Web integrations.
Benjamin Gault
Speaker
Benjamin Gault leads sales, operations, and strategy execution at OptCulture, ensuring top-tier business performance.
With a profound understanding of the retail market, Benji not only oversees installations and technical support but also provides stategic guidance on go-to-market strategies, customer retention, and omni-channel flows.
![](https://optculture.com/wp-content/uploads/2023/08/Frame-370553-1.png)
![](https://optculture.com/wp-content/uploads/2023/08/Group-9273.png)
Norm Humphrey
Moderator
With more than two decades of experience, Norm has always loved helping retailers with the appropriate solution and helping them grow their business whether it is an add-on like OptCulture or Retail Pro Planning and Web integrations.
![](https://optculture.com/wp-content/uploads/2023/08/Group-9138.png)
![](https://optculture.com/wp-content/uploads/2023/08/Group-9138-2.png)