Customer 360 & Segmentation Webinar

Strengthen your retention strategies & drive repeat sales

Join our webinar on harnessing customer insights.

Here’s why you should attend the webinar

Register Now

    TRUSTED BY SOME OF THE TOP COMPANIES
    IkeaMarks & SpencerGUESS

    Customer 360 & Segmentation

    Key to Unlocking Customer Insights

    Register Now

        Importance of Customer 360 & Segmentation

        Discover how Customer 360 and Segmentation can revolutionize retail marketing by providing deeper insights into customer behavior, enabling personalized campaigns, and enhancing overall marketing strategies.

        What You Will Learn

        Gain a comprehensive introduction to the Customer 360 view, understanding how it offers a unified perspective of your customers.

        Learn about the power of segmentation and explore how OptCulture’s 75+ segmentation attributes can elevate your marketing efforts.

        Discover how to craft personalized campaigns based on behavioral, geographic, and demographic segments, and see how these insights help you connect with customers at every touchpoint, strengthening your overall marketing strategy.

        Learn to make informed, data-driven decisions that optimize your marketing efforts and improve customer retention.

        Importance of Customer 360 & Segmentation

        Discover how Customer 360 and Segmentation can revolutionize retail marketing by providing deeper insights into customer behavior, enabling personalized campaigns, and enhancing overall marketing strategies.

        What You Will Learn

        What to expect from this webinar?

        A discussion between industry experts about the retail landscape and the trends in the industry in 2024.
        Answering some questions like
          • How can retailers engage with their customers better in the ever-evolving industry?

         

          • What are the typical consumer habits retailers can expect in the year 2024?

         

          • What technologies will work best in the industry?

         

          • What should a retailer focus on while allocating marketing budget? Striking a balance between customer retention and customer acquisition without compromising the customer experience.

         

          • How to manage the customer expectations and incentivize their interactions?

         

          • Is loyalty important? If yes, what is the best way to implement it?

        Who Should Attend?

        This webinar is perfect for marketing professionals, business owners, customer experience managers, data analysts, retail professionals, and digital marketers who want to enhance customer engagement, drive growth, and make data-driven marketing decisions.

        About the Speaker

        Dan Jablons

        Speaker

        Dan Jablons worked in retail while attending Ohio State University. He has worked with retailers such as Walmart, Target, JC Penney, American Apparel, Betsey Johnson, Donna Karan, Jimmy Choo, Charles David, Diesel, Oakley, Tumi, Hollywood Bowl, and many others. He has worked for a clothing manufacturer where he piloted vendor-managed inventory programs, a leading point-of-sale provider (where he installed systems and provided merchandising help to retailers large and small) and internet marketing (where he helped retailers establish a presence on the web.).

        Dan Jablons

        Speaker

        Dan Jablons worked in retail while attending Ohio State University. He has worked with retailers such as Walmart, Target, JC Penney, American Apparel, Betsey Johnson, Donna Karan, Jimmy Choo, Charles David, Diesel, Oakley, Tumi, Hollywood Bowl, and many others. He has worked for a clothing manufacturer where he piloted vendor-managed inventory programs, a leading point-of-sale provider (where he installed systems and provided merchandising help to retailers large and small) and internet marketing (where he helped retailers establish a presence on the web.).

        Benjamin Gault

        Speaker

        Benjamin Gault, the Director of Operations at OptCulture, leads sales, operations, and strategy execution, ensuring top-notch business performance.
        With a profound understanding of the retail market, Benji is a subject matter expert in customer loyalty and engagement strategies. He provides strategic guidance on go-to-market strategies, customer retention, and omni-channel flows.

        Norm Humphrey

        Moderator

        Norm Humphrey has been associated with Retail Pro Account Management & Sales and Retail Information Systems for the past 22 years.
        With more than two decades of experience, Norm has always loved helping retailers with the appropriate solution and helping them grow their business whether it is an add-on like OptCulture or Retail Pro Planning and Web integrations.

        Benjamin Gault

        Speaker

        Benjamin Gault, the Director of Operations at OptCulture, leads sales, operations, and strategy execution, ensuring top-notch business performance.
        With a profound understanding of the retail market, Benji is a subject matter expert in customer loyalty and engagement strategies. He provides strategic guidance on go-to-market strategies, customer retention, and omni-channel flows.

        Norm Humphrey

        Moderator

        Norm Humphrey has been associated with Retail Pro Account Management & Sales and Retail Information Systems for the past 22 years.
        With more than two decades of experience, Norm has always loved helping retailers with the appropriate solution and helping them grow their business whether it is an add-on like OptCulture or Retail Pro Planning and Web integrations.