We are delighted to announce that Amith Lulla, a driving force behind OptCulture since its inception, has been promoted to the position of Chief Executive Officer (CEO).

Amith’s journey with OptCulture is a testament to his unwavering commitment and visionary leadership. As many of you know, our company started as a modest e-mail marketing solution and has evolved into a global player in the realm of customer engagement and loyalty for retailers. None of this would have been possible without Amith’s relentless dedication to our mission.

Amith’s career spans two decades, marked by diverse experiences across various industries. His impressive track record includes driving growth, executing business turnarounds, and fostering robust customer relationships. In 2016, he co-founded OptCulture with the vision of simplifying customer engagement and loyalty for retailers. Today, OptCulture is on the path to becoming an industry leading business with a global team.

One of Amith’s most commendable qualities is his belief that a company’s success hinges on the strength of its team. Under his leadership, OptCulture has cultivated a warm and inclusive work culture, fostering a sense of belonging and camaraderie among its members. The team’s unrelenting dedication to customer satisfaction has solidified our reputation as a customer-centric organization.

A great culture starts from the top, and Amith epitomizes this principle. His ascent to the role of CEO signifies not just a personal achievement but a collective milestone for our entire OptCulture family.

Join us in congratulating Amith Lulla on this well-deserved promotion, and let’s look forward to an even brighter future under his inspiring leadership. We are excited about the journey ahead and the continued growth and innovation that lies in store for OptCulture.