About us

 One platform for omnichannel retail marketing and customer engagement

Story of OptCulture

Established as a joint venture in 2016, merging the capabilities of an enterprise software products company and a retail solutions provider, OptCulture aims to empower retail brands with the right tools to deeply engage with customers, deliver consistent and exceptional omnichannel customer experiences, and grow their business.

 

OptCulture boasts the best of both worlds: cutting edge tech competence and retail expertise. We understand the retail ecosystem,the role of business partners, system integrators and service providers, and that it requires a blend of data management, user experience, customer success, and technology acumen to create a product that delivers a win to all stakeholders involved.


Our one integrated platform ensures retailers cut through the noisy business landscape and deliver cross-channel personalized experiences.

project works

Mission of OptCulture

Empower businesses across retail and hospitality with technology that harnesses data and engages customers with personalized omni-channel engagements to

grow repeat visits and sales.

Culture and Core Values

Flexibility

We realize the need for change right from the inception, and we embrace flexibility as the core to our being to support customers, employees, and business partners.
collaboration marketing growth

Independence

We value diversified thinking and objectivity of thought to create an independent culture where our people can be their best selves and put in their best work.

independence mobile

Trust

Our workplace is built on trust! We don’t like micromanaging and giving all stakeholders autonomy, empowerment, and accountability to foster collaboration and honesty.

customer trust

Hire Achievers

We don’t want conformists; we seek happy, helpful achievers who are curious to make it happen with their diverse perspectives and make our company grow.

hire Achievers mobile

Continuous Growth

We believe and strive to create a work ecosystem that drives continuous growth for customers, business partners, employees, and even solutions.

growth mobile visual vector image
group discussion

Independence

We value diversified thinking and objectivity of thought to create an independent culture where our people can be their best selves and put in their best work.

Trust

Our workplace is built on trust! We don’t like micromanaging and giving all stakeholders autonomy, empowerment, and accountability to foster collaboration and honesty.
developing leadership
customer engagement

Hire Achievers

We don’t want conformists; we seek happy, helpful achievers who are curious to make it happen with their diverse perspectives and make our company grow.

Continuous Growth

We believe and strive to create a work ecosystem that drives continuous growth for customers, business partners, employees, and even solutions.
visual growth concept
Industries We Cater
special boxing
Speciality Retail
ecommerce boxing
eCommerce
personalized customer experience
D2C
rest club boxing
Restaurants & Clubs
Leadership Team
Our Frontline Heroes

Amith Lulla

Chief Executive Officer

Amith drives the business of OptCulture. He focuses on customer success as a competitive differentiator to grow company revenues and drive ROI.

Amith Lulla

Executive Director

Amith drives the business of OptCulture. He focuses on customer success as a competitive differentiator to grow company revenues and drive ROI.

optculture Director Benji Final

Benjamin Gault

Director

Benjamin heads our sales, operations, and strategy execution at OptCulture to ensure competent business performance.

Hitesh Sarda

Chief Technology Officer

Hitesh overlooks the platform development and technical vision aligned with OptCulture’s business strategy.

Hitesh Sarda

Chief Technology Officer

Hitesh overlooks the platform development and technical vision aligned with OptCulture’s business strategy.
optculture Director Benji Final

Benjamin Gault

Director

Benjamin heads our sales, operations, and strategy execution at OptCulture to ensure competent business performance.