We are OptCulture, Your Partner in OmniChannel Success

A platform for seamless omnichannel retail marketing and customer engagement, empowering brands with data-driven automation.

About OptCulture
Shaping the Future of Omni-Channel Engagement

Established as a joint venture in 2016, merging the capabilities of an enterprise software products company and a retail solutions provider, OptCulture aims to empower retail brands with the right tools to deeply engage with customers, deliver consistent and exceptional omnichannel customer experiences, and grow their business.

OptCulture boasts the best of both worlds: cutting edge tech competence and retail expertise. We understand the retail ecosystem,the role of business partners, system integrators and service providers, and that it requires a blend of data management, user experience, customer success, and technology acumen to create a product that delivers a win to all stakeholders involved.

Our one integrated platform ensures retailers cut through the noisy business landscape and deliver cross-channel personalized experiences.

OptCulture Mission Statement

Empower businesses across retail and hospitality with technology that harnesses data and engages customers with personalized omni-channel engagements to grow repeat visits and sales.

50%

In-House Professionals

3

Global Offices

3000+

Stores Worldwide

OptCulture Core Values
Independence

We value diversified thinking and objectivity of thought to create an independent culture where our people can be their best selves and put in their best work.

Trust

Our workplace is built on trust! We don’t like micromanaging and giving all stakeholders autonomy, empowerment, and accountability to foster collaboration and honesty.

Hire Achievers

We don’t want conformists; we seek happy, helpful achievers who are curious to make it happen with their diverse perspectives and make our company grow.

Continuous Growth

We believe and strive to create a work ecosystem that drives continuous growth for customers, business partners, employees, and even solutions.

Leadership Team

Our Frontline Heroes

Amith Lulla
Amith Lulla
Chief Executive Officer

Amith drives the business of OptCulture. He focuses on customer success as a competitive differentiator to grow company revenues and drive ROI.

Hitesh Sarda
Hitesh Sarda
Chief Technology Officer

Hitesh overlooks the platform development and technical vision aligned with OptCulture’s business strategy.

Benjamin Gault
Benjamin Gault
Director

Benjamin heads our sales, operations, and strategy execution at OptCulture to ensure competent business performance.

Join Us
Join the OptCulture team and shape the future of retail innovation. Explore exciting opportunities with us today!
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Power Your Omnichannel Customer Engagement - Boost Loyalty & Lifetime Value