What is Omnichannel Marketing?

Omni-channel marketing is a strategy that integrates multiple marketing channels to provide a seamless and consistent customer experience, regardless of how or where a customer interacts with a brand. This approach aims to connect all touchpoints in the customer journey so that interactions are coordinated across channels such as physical stores, online platforms, social media, mobile apps, and more. The goal is to create a unified brand presence that enhances customer engagement and loyalty.