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One of our primary focuses here at OptCulture is the integration of our platform into various POS systems. OptIntel allows you to launch and track campaigns to targeted groups by pulling data directly from your POS.

What is the importance of OptIntel?

Integration serves as a bridge for retailers to provide vital information which would typically be handled manually. OptIntel allows you to gauge response, track campaigns, measure ROI and much more. In addition, it allows you to customize and send automated messages to a specific targeted recipient based upon custom criteria. Don’t be intimidated by your database, leverage it.

Currently we are integrated with Retail Pro and CounterPoint, both a POS leader for retailers large and small. We are continually working on further integrations and will announce POS rollouts.

Interested in us integrating with your POS? Please fill out the online form and tell us about your system.

Features & Benefits

  • Create customized campaignsCreate customized campaigns
  • Create customized campaignsAutomated Birthday Discounts
  • Create customized campaignsLoyalty/Rewards integration
  • Create customized campaignsAward customers for benchmark spending
  • Create customized campaignsEntice customers to return who haven’t recently visited
  • Create customized campaignsROI Reports
  • Create customized campaignsRedemption Reports
  • Create customized campaignsAve/Total Sale Reports

And much more…


Did You Know…

OC’s digital receipts can drive online traffic in addition to increased social exposure to your business and/or brand.

Did You Know…

Mobile - 60% asked for personalized offers, compared to 18% for time-based, and only 8% for location-based offers

Did You Know…

OC’s custom drag and drop campaign tool gives you the ability to create a behavioral and triggered approach to your customers.

Did You Know…

83% of consumers prefer retailers offering a continuous and consistent shopping experience across the different channels

Did You Know…

OC gives you the opportunity to send a consistent message by leveraging cross-channel marketing from a single platform.

Did You Know…

it is 5x more profitable to conduct current customer marketing as opposed to customer acquisition marketing?

Did You Know…

OC allows you to capture opt-ins at the POS and automatically export this data, along with sales and sku information to the platform.

Did you know …

80% of sales come from 20% of your customers yet it is 5x more profitable to market to your current customers?

Did You Know…

OC’s complete offering gives you the tools for success that no other company can match.