Webinars

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POS Integration – The Next Step for Retail Marketing

This is the first in a series of Webinars presented by OptCulture.

This webinar will cover how POS Integration allows you to leverage POS Data for marketing purposes, including:
– Targeting and segmenting your customers based on purchasing habits, including how much they spend, what brands and items they buy, and when they shop with you.
– Automating your emails to send when customers meet criteria YOU define.
– Tracking the results of your marketing efforts more effectively.
– Retargeting customers based on how they interact with your stores and respond to your marketing efforts.

 

 

Creating a Customer Loyalty Program that WORKS!

Second webinar in the OC webinar series. This will cover:
– The two major disconnects of most loyalty programs
– The key features of a successful Loyalty program
– Tips for implementing Loyalty in the store
– How to communicate Loyalty Program value to your customers

 

Did You Know…

OC’s digital receipts can drive online traffic in addition to increased social exposure to your business and/or brand.

Did You Know…

Mobile - 60% asked for personalized offers, compared to 18% for time-based, and only 8% for location-based offers

Did You Know…

OC’s custom drag and drop campaign tool gives you the ability to create a behavioral and triggered approach to your customers.

Did You Know…

83% of consumers prefer retailers offering a continuous and consistent shopping experience across the different channels

Did You Know…

OC gives you the opportunity to send a consistent message by leveraging cross-channel marketing from a single platform.

Did You Know…

it is 5x more profitable to conduct current customer marketing as opposed to customer acquisition marketing?

Did You Know…

OC allows you to capture opt-ins at the POS and automatically export this data, along with sales and sku information to the platform.

Did you know …

80% of sales come from 20% of your customers yet it is 5x more profitable to market to your current customers?

Did You Know…

OC’s complete offering gives you the tools for success that no other company can match.