Our Priorities

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Culture

Culture is a primary focus at OC. When discussing clients internally and efforts to assist them in a successful strategy, our conversation begins with the client’s culture (environment). It’s important to create a culture which not only welcomes, but encourages others to join. Culture not only includes customers, but must include employees in order to achieve a culture which builds value and a better customer experience. Alter your work flow, build value, collect data, alter verbiage internally which embraces your customer-driven focus. Don’t expect to implement your program around your existing work flow, adapt the work flow around your customer-driven focus.

Capture

Capturing opt-ins can come from all types of mediums, in addition to POS. When a consumer is reading a magazine, passing by a bus shelter or listening to the radio, he or she may not have a laptop open, but the mobile phone is usually within reach, and SMS is a reliable way to connect the experiences. This is extremely easy in incorporate in your existing mediums of advertising and can increase the effectiveness of any campaign if well thought out. On the store level, you must alter your work flow in order to capture information from opt-in recipients. Effective employee training is a must in this area of your business. Your approach should be non-aggressive and should briefly communicate the reason for collecting their information. Be sure to build value to the customer and capitalize on the culture which you’ve created.

Nurture

When customers opt-in, they’re giving you permission to communicate. You then have 1-3 initial attempts to build their loyalty based upon communication, offer, and other factors. Don’t take advantage of your loyal customer base. Consider effective offers, events, and strategies which will remind the customer of why they continue to do business with you. Only communicate with those who choose to receive updates, offers, rewards and other important information. It’s extremely frustrating to receive an unwelcome or uninvited solicitation. Loyalty is all about doing business with those who want to do business with you. The good news is your ability to increase loyalty; a well-nurtured client is your best advocate.

 

Did You Know…

OC’s digital receipts can drive online traffic in addition to increased social exposure to your business and/or brand.

Did You Know…

Mobile - 60% asked for personalized offers, compared to 18% for time-based, and only 8% for location-based offers

Did You Know…

OC’s custom drag and drop campaign tool gives you the ability to create a behavioral and triggered approach to your customers.

Did You Know…

83% of consumers prefer retailers offering a continuous and consistent shopping experience across the different channels

Did You Know…

OC gives you the opportunity to send a consistent message by leveraging cross-channel marketing from a single platform.

Did You Know…

it is 5x more profitable to conduct current customer marketing as opposed to customer acquisition marketing?

Did You Know…

OC allows you to capture opt-ins at the POS and automatically export this data, along with sales and sku information to the platform.

Did you know …

80% of sales come from 20% of your customers yet it is 5x more profitable to market to your current customers?

Did You Know…

OC’s complete offering gives you the tools for success that no other company can match.