Email Marketing

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Consumers still prefer email for marketing communications 3 to 1. OptCulture makes it simple when reaching your opt-in customers via email.

Our enhanced platform allows you to segment and send automated campaigns via triggers and automation through your own customized marketing calendar.

OC allows you to create a truly customized experience by sending offers based upon buying habits, benchmarks, loyalty points, and more.

email marketing

    Features

  • Triggers
    Create offers which send automatically when habits, which you
    define are met
  • Segments
    Create groups based upon criteria including gender, age, buying habits and more.
  • Customization
    We allow you to customize content based upon your company’s information. We don’t force you to brand OC to your customers.
  • Templates
    Use ours or insert your own.
  • Personalization
    Auto insert store information, names, dates, items purchased or other important information
  • Webforms
    Capture opt-ins directly from your website
  • Flex Fields
    OC provides these fields for storing information important to your business
  • User Preferences
    Allow your customers to keep their information up-to-date.
  • Single or Double Opt-In
    You choose the culture best for capturing your opt-ins.
  •  Much More

 

Did You Know…

OC’s digital receipts can drive online traffic in addition to increased social exposure to your business and/or brand.

Did You Know…

Mobile - 60% asked for personalized offers, compared to 18% for time-based, and only 8% for location-based offers

Did You Know…

OC’s custom drag and drop campaign tool gives you the ability to create a behavioral and triggered approach to your customers.

Did You Know…

83% of consumers prefer retailers offering a continuous and consistent shopping experience across the different channels

Did You Know…

OC gives you the opportunity to send a consistent message by leveraging cross-channel marketing from a single platform.

Did You Know…

it is 5x more profitable to conduct current customer marketing as opposed to customer acquisition marketing?

Did You Know…

OC allows you to capture opt-ins at the POS and automatically export this data, along with sales and sku information to the platform.

Did you know …

80% of sales come from 20% of your customers yet it is 5x more profitable to market to your current customers?

Did You Know…

OC’s complete offering gives you the tools for success that no other company can match.