optculture

David Canales

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Reactivating your Dormant Customers

Posted on July 26th, 2013 by

All retailers face the challenge of keeping their customer base engaged and making frequent purchases with their stores.  Studies show that Retailers can lose between 20-40% of their customer base yearly.  Though it is impossible […]

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This is pretty common sense when you think about it, but sometimes many businesses and retailers will lose sight of this fundamental truth. We get fastened into this mindset of reaching sales goals, drawing a […]

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Going Mobile this Holiday Season

Posted on October 1st, 2012 by

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When developing a Mobile Marketing strategy, it is easy to get overwhelmed with all of the available options. Not only is this overwhelming for you, but can also be confusing for your customer if you […]

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The Importance of List Segmentation

Posted on May 18th, 2012 by

The word says it all, segmentation means division. You divide your lists into smaller lists based on a criteria to make the email more targeted. Email lists are as important as email campaigns. If there […]

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Unique Equals Success – A Common Misperception

Posted on May 14th, 2012 by

“That has already been thought of (or attempted)” – An example of “Unique Equals Success”. “Too bad I didn’t think of that” – An example of “Success Equals Unique” These are common phrases heard by […]

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What if I was to tell you that there is a way to automatically send customers marketing campaigns based on what their individual purchasing habits are with your store? What if there was a way […]

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Customer Centricity

Posted on June 22nd, 2011 by

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When evaluating decisions as a company, the focal point of our decisions should be based upon the ease, wants, needs, and experience of our customers. I’m continually amazed at businesses that choose not to make […]

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The Communication Commitment

Posted on June 15th, 2011 by

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The Communication Commitment We’ve all experienced conversations with different types of communicators. Here are a few types of that come to mind… • Ramblers – Individuals which say a lot, but have very little to […]

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Disloyalty

Posted on May 31st, 2011 by

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A couple of weeks ago I decided to use cash when paying for gas. When paying inside, the comment was made, “I’m assuming you want this on a loyalty card”? My response was, “uhhh…why would […]

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Poor Execution

Posted on February 7th, 2011 by

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As an advertising/marketing professional, there are many things which annoy me in the world of advertising.  Fortunately for you, it’s late in the day and I don’t possibly have time to elaborate…except for one annoyance…Poor […]

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