About Us

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OptCulture assists businesses and organizations in connecting with their customers nationwide via communication through multiple mediums.

While supporting a variety of business types, we’ve developed our platform to operate with a retailers perspective. Our functionality, process and paradigm are driven from our experience in helping companies grow their customer base in multiple mediums of advertising. SMS based advertising is an extremely powerful and effective medium to use in conjunction with other mediums or as a stand alone platform.

We believe in doing business with integrity which is why our company is built upon accountability, measurement, and results. With our innovative tools, we’ve set in motion a new of communicating, investing, and reporting ROI.

Our Vision

To assist businesses and organizations in reaching new and existing customers through opt-in based advertising while proving the ability to leverage POS data.

We are an Opt-in, Opt-out, Permission-based Marketing Company

Opt-in policy/permission-based marketing means that the potential customer can self-select what information he or she provides and what information they would like to receive from the marketer, also referred to as “permission-based marketing”.

Here at OptCulture, we strongly believe in this practice and have included services and ways for all of our clients as well as our clients’ customers to opt-in or opt-out of services at any time. We believe that this approach benefits both the client and the customer. It actively engages the customer while providing a more qualified potential customer for the client.

Read more about our private policy, terms of service, and best practices.

About The Team

The OptCulture team consists of professionals with a wide variety of backgrounds. With experiences in account management, web development, point of sale, retail, digital media, programming, agency, product development, and more, our team provides the knowledge to go beyond current standards in the industry. Our knowledge, commitment, business savvy, and hands-on approach can assist you in surpassing your marketing goals. Try us… then you can be the judge.

 

Did You Know…

OC’s digital receipts can drive online traffic in addition to increased social exposure to your business and/or brand.

Did You Know…

Mobile - 60% asked for personalized offers, compared to 18% for time-based, and only 8% for location-based offers

Did You Know…

OC’s custom drag and drop campaign tool gives you the ability to create a behavioral and triggered approach to your customers.

Did You Know…

83% of consumers prefer retailers offering a continuous and consistent shopping experience across the different channels

Did You Know…

OC gives you the opportunity to send a consistent message by leveraging cross-channel marketing from a single platform.

Did You Know…

it is 5x more profitable to conduct current customer marketing as opposed to customer acquisition marketing?

Did You Know…

OC allows you to capture opt-ins at the POS and automatically export this data, along with sales and sku information to the platform.

Did you know …

80% of sales come from 20% of your customers yet it is 5x more profitable to market to your current customers?

Did You Know…

OC’s complete offering gives you the tools for success that no other company can match.